No Excuses - Power Footwear Fall 2019 Campaign Launch

It’s finally here! Power Footwear launched their No Excuses campaign, fully equipped with a month of social media roll-outs on Facebook and Instagram. As the lead producer, this four month long journey took me from our initial meetings all the way to final delivery. We helped this brand achieve something that a traditional advertising agency would do. But instead of employing a gigantic team to accomplish each and every aspect along the way, it was a smaller, dedicated team taking on hybrid roles to get the job done. From pre-production to a two-day shoot weekend, to a month of post-production aided by our fellow peers in the industry, we present to you No Excuses.

Deliverables included- :60 final spot, :30 director’s cut, :15 social media (IG + FB, 16:9 + 1:1) and :10 social media (IG + FB, 1:1, 9:16). Versionings are important to maximize content distribution across all relevant platforms. As of October 1st, two of our :15s on Facebook have already garnered close to 50K views together - the final video hasn’t even rolled out by this point, only the teasers. On Instagram, not only are the posts doing well, but also the 24 hour stories and saving those in a comprehensive highlights reel that showcases anything #NoExcuses related is driving up viewership and engagement.

Client: Power Footwear
Production: Stanley Wood Films

Director: Enrico Ferri
Producer: Josephine Tse
Cinematographer: Liam Higgins
1st AC: Artem Mykhailetskyi
Gaffer: Douglas Cunningham
Grip: Gianluca Basile
Stedicam: Michael Lew
Art Director: Jackie McClelland
Editor: Enrico Ferri
Music: Michelle Osis
Colourist: Kevin Wu

Models:
Natasha Khan
Juan Osorio
Mackenzie White

Special Thanks: Ontario Camera

Shot on Alexa Mini

Above: Director’s cut :30 and Below: Official :60 Spot